The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
How to Manage Difficult Clients as a Digital Marketing Agency
The world of digital marketing is known for its high pressure, and managing client relationships is a skill that can make or break a campaign. While most clients are a pleasure to work with, there will inevitably be times when you find yourself dealing with difficult clients. These clients might be demanding, indecisive, or occasionally […]
Legal and Ethical Considerations in Advertising
Advertising is a crucial aspect of running a business, particularly for digital marketing agencies. However, to maintain industry integrity and protect consumers, it’s important to understand the legal and ethical aspects of advertising in Nigeria. Regulatory Framework in Nigeria Advertising in Nigeria is regulated by a complex legal framework. The Advertising Regulatory Council of Nigeria […]
