Digital Marketing for People, Not Platforms: How Brands Build Real Connections.
It often seems like Digital marketing is all about tools and platforms—Facebook ads, SEO, email campaigns, etc. However, the truth is, at its core, digital marketing is more about the people brands are seeking connections with, and these are the people who will be found on the platforms used for digital marketing. Think about the […]
The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
