Digital Marketing: How Brands Build Real Connections
It often seems like Digital marketing is all about tools and platforms—Facebook ads, SEO, email campaigns, etc. However, the truth is, at its core, digital marketing is more about the people brands are seeking connections with, and these are the people who will be found on the platforms used for digital marketing. Think about the […]
Pre-Populated Content: Boosting Social Media Engagement
In today’s fast-paced digital landscape, social media users make quick judgments about the value of a page within seconds of visiting it. A common mistake for new accounts is launching with only a single post, which can leave a negative first impression. This is where pre-populated content—a term coined by Deji Atunwa—becomes crucial. By filling […]
The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
Legal and Ethical Considerations in Advertising
Advertising is a crucial aspect of running a business, particularly for digital marketing agencies. However, to maintain industry integrity and protect consumers, it’s important to understand the legal and ethical aspects of advertising in Nigeria. Regulatory Framework in Nigeria Advertising in Nigeria is regulated by a complex legal framework. The Advertising Regulatory Council of Nigeria […]
