Digital Marketing for People, Not Platforms: How Brands Build Real Connections.
It often seems like Digital marketing is all about tools and platforms—Facebook ads, SEO, email campaigns, etc. However, the truth is, at its core, digital marketing is more about the people brands are seeking connections with, and these are the people who will be found on the platforms used for digital marketing. Think about the […]
Pre-Populated Content: The Key to Boosting Engagement and Building Credibility on Social Media.
In today’s fast-paced digital landscape, social media users make quick judgments about the value of a page within seconds of visiting it. A common mistake for new accounts is launching with only a single post, which can leave a negative first impression. This is where pre-populated content—a term coined by Deji Atunwa—becomes crucial. By filling […]
Interactive Advertising: Engaging Users with Gamification and AR
Consumers are tired of being “sold” to! They no longer pay attention to ads. You need to do more than slap text over graphics to compensate for the short attention span of audiences. Capturing and retaining the attention of consumers has become increasingly challenging. Traditional methods are no longer effective, giving way to innovative and […]
The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
