Interactive Advertising: Engaging Users with Gamification and AR
Consumers are tired of being “sold” to! They no longer pay attention to ads. You need to do more than slap text over graphics to compensate for the short attention span of audiences. Capturing and retaining the attention of consumers has become increasingly challenging. Traditional methods are no longer effective, giving way to innovative and […]
The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
How to Manage Difficult Clients as a Digital Marketing Agency
The world of digital marketing is known for its high pressure, and managing client relationships is a skill that can make or break a campaign. While most clients are a pleasure to work with, there will inevitably be times when you find yourself dealing with difficult clients. These clients might be demanding, indecisive, or occasionally […]
Legal and Ethical Considerations in Advertising
Advertising is a crucial aspect of running a business, particularly for digital marketing agencies. However, to maintain industry integrity and protect consumers, it’s important to understand the legal and ethical aspects of advertising in Nigeria. Regulatory Framework in Nigeria Advertising in Nigeria is regulated by a complex legal framework. The Advertising Regulatory Council of Nigeria […]
Exploring TikTok’s Impact on Nigerian Pop Culture
TikTok, the burgeoning micro-video sharing platform, has swiftly carved its niche within Nigeria, captivating the attention of its youthful demographic. Its profound influence on Nigerian pop culture extends across various realms, from setting trends to redefining social interactions. Influence on Music Culture: TikTok is a significant catalyst in propelling Nigerian hit songs to the forefront, […]
