Interactive Advertising: Engaging Users with Gamification and AR
Consumers are tired of being “sold” to! They no longer pay attention to ads. You need to do more than slap text over graphics to compensate for the short attention span of audiences. Capturing and retaining the attention of consumers has become increasingly challenging. Traditional methods are no longer effective, giving way to innovative and […]
The Science of Digital Marketing vs Client Expectations
In digital marketing, the gap between client expectations and practical realities often feels like the divide between wishful thinking and diligent effort. Sometimes, businesses see digital marketers and clients see digital marketers as wizards who can magically transform their online presence and revenue from 0 to 100 at the snap of a finger. It is […]
