What is Branding?
The process involved in creating a unique name and image for a product in the consumer’s mind, mainly through advertising campaigns with a consistent theme. Read more here
The aim is to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Describes the Soul and Body aspect of the brand. The brand as a soul communicates values, beliefs, attitude, passion, emotions, memories, experience, feelings, culture and lifestyle.
The brand as a body communicates functionalities, physical attributes and model of the brand. Click here
What is Dynamic Brand?
It’s a brand with more energy that can show change, movement and flexibility. The ability for brands to evolve with time and yet maintain their identity, while they physically change or move reflects the very definition of dynamism
Concept of Branding
- Begin with “Why”
The golden circle explains that every business begins with “Why” which is the purpose of their existence before they communicate “What” they are offering to customers. And by why I don’t mean to make a profit: that’s a result. I mean what’s the purpose of the brand? Very few B2B professionals can answer this question: why does your organization exist?
- Know your Audience.
This will help answer questions about them: Who are they? Where are they from? What’s their interest? Who are their influencers? Successfully branding from the ground up, promoting, or cultivating a clear strategy is nearly impossible without understanding the audience and clientele on the receiving end.
3. Tailor Your Communication
This is the act of informing, persuading, enlightening, reminding, and enriching the knowledge of your company’s stakeholders and customers in a brand. If your why keeps you to do the same thing, change you’re why. Your why will drive you to change the world. Read more here
- Be Consistent
The way you portray your brand visually, to the way you speak, to the quality of your product or service, to the way they’re packaged and delivered describe your consistency. Brand consistency attempts to communicate the messages about the brand and its offerings in a manner that does not detract away from the core values, brand strategy, fundamentals, and foundation of the brand.
- Collaborate and Partnership
Working in collaboration with other brands, influencers, events or project that your current audience is currently engaging with. That will help build brand recognition. Read more on collaboration
- Create Campaigns and Projects
One of the most effective ways to create awareness and make the brand statement is through campaigns and projects.
Brand looks to an awareness campaign to drive awareness, spark engagement, and ultimately, foster loyalty. If you get your awareness campaign right (it’s hard!) your brand and business can grow in meaningful and impactful ways.
One ultimate way to bring your brand to life is to execute. It involves managing, monitoring and measuring your brand over time, to demonstrate ROI for your stakeholders. That branding strategy is worth less than the paper it’s printed on unless deliberate steps are taken to make it happen.
Making use of these keys would allow dynamic approach to a brand.